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Wednesday, October 21, 2009

Americans Who Believe In Equality Are More Likely To Buy On Impulse

A new study from Rice University's Jones Graduate School of Business finds that Americans who believe in equality are more-impulsive shoppers. And it has implications for how to market products differently in countries where shoppers are more likely to buy on impulse.

Compare and contrast that report with Wretchard's post here. I think the implications to this debate will come to light if you do.

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